BWSI has written and spoken quite a bit on social media in the workplace as it pertains to users of our staffing software, TempWizard. I am always on the lookout for new social media outlets and while I was familiar with Vine, the new six second video app developed by Twitter, a recent Wall Street Journal article The Latest Social Media Concern for Employers opened my eyes to uses of Vine that I was not aware of. Many new workplace videos are appearing on Vine, some of which shed less than a positive light on employer’s workplaces. The article mentions finding a video of a rental car employee (we won’t say which one) in his uniform smoking from a bong—all you have to do is type into the search box the phrases “hate work” or “bored at work” to get a plethora of videos I am quite sure you wouldn’t want to see your employees in.
As with any new communications medium it takes all of a nanosecond for someone to figure out how to use it inappropriately which is why it is critical to have a proper social media policy. I think as part of your social media policy a business should not only outline what their expectations are, but use it as an educational opportunity for employees to discuss privacy and decorum on their personal accounts. Staffing presents an even bigger issue—imagine if it was one of your contingent workers placed at that rental car agency and the damage that would and could do. The WSJ article mentions that food and retail service industries are particularly vulnerable to this type of thing, but it could happen to anyone at any time frankly. Given that it takes very little time for a particular video to “go viral”, protecting yourself and educating your workforce is a paramount concern.